Episode 08: Being Authentic Online + Monetizing your Blog, Kate McKibbin, Secret Bloggers Business
Welcome to Episode #8 of the Femme Boss Podcast!
Today I’m thrilled to be chatting with the super talented, Kate McKibbin, founder of Secret Bloggers Business.
Kate grew her first blog, Drop Dead Gorgeous Daily to have over 500,000 readers a month, with a multiple 6-figure revenue and 5 staff.
Her mission is to now to show other bloggers and online business owners how they can do it too which led her to creating Secret Bloggers Business.
Over her blogging journey she’s sat front row at New York Fashion Week, been named the Female Tech Entrepreneur of The Year, has been nominated for Cosmopolitan magazine's Fun Fearless Female awards and was named one of Anthill's 30 under 30 entrepreneurs.
Listen to the full episode:
In this episode, we talk about:
- the changing nature of blogging and how Kate had to evolve her business to remain current;
- why quality over quantity is the new way to build a successful blog and authority in your niche;
- the importance of balancing building your blog with building ways to monetize what you’re creating; and
- the importance of investing in your blog and treating it as a business from the get-go.
We also dive into what being ‘authentic’ really means and how you can infuse these qualities into everything you’re creating in your business.